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Home > Communications > McQuail's Mass Communication Theory

McQuail's Mass Communication Theory

ISBN: 0761965475

Language: English

Publisher: SAGE Publications Ltd

McQuail's Mass Communication Theory


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Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

4.67 stars - 3 reviews
Lowest price: 3.59

Customer Reviews of McQuail's Mass Communication Theory

A great book to understand Communication studies

An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.

A fine introduction to mass communication theory

As a professor of communication, I use this book as a text in my introductory course. While it lacks a little bit in giving details of individual theories, its broad coverage of the field is excellent. This is a good book for someone who wants to know what "mass communication" is all about, but you will need to read additional books or articles to get a full understanding of particular theories.

The beginers' guide

Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.

With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.

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