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McQuail's Mass Communication Theory
Mass Communication Theory: An Introduction
Release Date: May, 1983
Publisher: SAGE Publications
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes:New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
||1.0 x 6.0 x 9.0 in.
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Posted by Anonymous on 1/16/2001
Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.
With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.