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McQuail's Mass Communication Theory
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McQuail's Mass Communication Theory

Mass Communication Theory: An Introduction


Rate it! You must be logged in to submit a rating.You must be logged in to submit a rating.You must be logged in to submit a rating.You must be logged in to submit a rating.You must be logged in to submit a rating. (Avg. 4.7) Customer Reviews
ISBN: 0803997701
Release Date: May, 1983
Publisher: SAGE Publications
Description: McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes:New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
Book Details
Format: Hardcover
ISBN: 0803997701
ISBN-13: 9780803997707
Publisher: SAGE Publications
Release Date:
Length: 238 Pages
Weight: 1.38 lbs.
Dimensions: 1.0 x 6.0 x 9.0 in.
Language: English
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Customer Reviews

5 out of 5 stars5 out of 5 stars5 out of 5 stars5 out of 5 stars5 out of 5 starsA great book to understand Communication studies
Posted by Anonymous on 5/2/2000
An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.
4 out of 5 stars4 out of 5 stars4 out of 5 stars4 out of 5 stars4 out of 5 starsA fine introduction to mass communication theory
Posted by Richard Dillman on 8/15/2000
As a professor of communication, I use this book as a text in my introductory course. While it lacks a little bit in giving details of individual theories, its broad coverage of the field is excellent. This is a good book for someone who wants to know what "mass communication" is all about, but you will need to read additional books or articles to get a full understanding of particular theories.
5 out of 5 stars5 out of 5 stars5 out of 5 stars5 out of 5 stars5 out of 5 starsThe beginers' guide
Posted by Anonymous on 1/16/2001
Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.

With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.