Masterpieces of Swiss Entrepreneurship: Swiss SMEs Competing in Global Markets

by Jean-Pierre Jeannet

Book Overview

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
The...

• Format: Paperback
• Language: English
• ISBN: 3030652890
• ISBN13: 9783030652890
• Release Date: March 2022
• Publisher: Springer
• Length: 561 Pages
• Weight: 1.81 lbs.
• Dimensions: 1.2" x 6.1" x 9.2"