Mass Media Research: An Introduction

by Roger D. Wimmer and Joseph R. Dominick

Book Overview

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0534647189
• ISBN13: 9780534647186
• Release Date: March 2005
• Publisher: Wadsworth Publishing Company
• Length: 468 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.5" x 7.5" x 9.3"

Customer Reviews

Text Book clear outlines

This is my textbook for telecom resarch design class. Nothing too exciting for me. Prof said some of the point is biased.

Great product, great service

Product was delivered exactly as described. I needed the book very quickly, wrote an email to the seller explaining this, and it was at my door within 2 days. Great service!

The book looks good

Although it arrived almost two weeks late, I was happy to finally get a book that still looked new and it was used. In great condition from the cover to pages, and no highlighted markings in the text.

Helpful and useful.

Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.

Learn From Experienced Professionals

The major task in learning research methods involves developing the necessary skills to analyze and assess research data. This superb book takes you into the mindset of seasoned mass media research professionals sharing the essential truth about mass media research. The authors' years of expertise are apparent. Their goal, to introduce the reader to mass media research using a minimum of technical terms and a maximum of practical guidelines, is achieved with an entertaining mix of humorous insights and sage advice. The text is a valuable resource for both beginners and advanced researchers alike. The scope is truly comprehensive, the writing style clear and accessible. Mass Media Research is an absolute must for every mass media research student and professional.