(see New ISBN 0-324-11287-4) Marketing: Creating and Keeping Customers in an E-Commerce World with Infotrac College Edition

by William G. Zikmund, Michael D'Amico, Masolino d'Amico

Book Overview

This work should appeal to instructors who seek a strong strategic focus and integrated coverage of technology in marketing. The text provides thorough treatment of emerging markets, new technologies... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324028113
• ISBN13: 9780324028119
• Release Date: July 2000
• Publisher: Cengage Learning
• Length: 736 Pages