Bundle: Marketing 2018, Loose-Leaf Version, 19th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card

by O.C. Ferrell and William M. Pride

Students save money by purchasing this bundle which includes Pride/Ferrell�s Marketing 2018 loose-leaf companion and Marketing MindTap. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform you into a critical thinker. You "learn by doing," by reading and interacting with the content through various media and activities. Access to this product is valid for 6 months of usage...

• Format: Product Bundle
• Language: English
• ISBN: 1337537551
• ISBN13: 9781337537551
• Release Date: January 2017
• Publisher: Cengage Learning
• Length: 686 Pages
• Weight: 3.07 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"