Marketing to the Affluent

by Thomas J. Stanley

Book Overview

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1556231059
• ISBN13: 9781556231056
• Release Date: January 1988
• Publisher: McGraw-Hill Professional Publishing
• Length: 324 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

awesome

They were quick to get me the order and in good condition I was very pleased.

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Everything went as expected. No problems. I would purchase again from this supplier.

A must have

As a strong believer in the concept that there are defined qualities that produce given results I was further impressed with this book. When you consider other books covering the millionaire subject such as the Instant Millionaire or the Millionaire Brain, you can start drawing up your own set of criteria that define this important segment along with the parameters that will allow you to reach out and conduct business with this important market.

A treasure map leading to the wealthy.

You can offer the greatest service in the world, but if you don't know how to reach desired clientle, you won't make nickel.Marketing to the Affluent pinpoints where the real money is. It is like a treasure map for sales people that leads to the right prospects.I also recommend Selling to the Affluent, also by Dr. Stanley.

This book should be issued with every Securities License

For the first time, the financial services industry professional can peek into the trends, buying habits, preferences, and unique characteristics of America's truly wealthy. This book goes a long way toward dispelling popular myths about the affluent. BMW or Chevrolet? Rolex or Timex? Ralph Lauren or Wal-Mart? If you have ever wondered who REALLY had wealth in America? This will give you the insights you're looking for.For sales professionals looking to prospect those customers with the greatest buying power or investing abilities, this book is required reading. As a National Sales Manager for a bank brokerage firm, I have given my brokers complimentary copies. I can tell right away which ones read it!