Marketing the Moon: The Selling of the Apollo Lunar Program

by David Meerman Scott and Richard Jurek

Book Overview

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government...

• Format: Hardcover
• Language: English
• ISBN: 0262026961
• ISBN13: 9780262026963
• Release Date: February 2014
• Publisher: MIT Press
• Length: 144 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.7" x 9.8" x 11.4"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher