Marketing Successes: Historical to Present Day: What We Can Learn

by Robert F. Hartley

Book Overview

This companion to Hartley's classic book, Marketing Mistakes, chronicles marketing success stories of selected American businesses in this century. In a lively case-study format, this Second Edition spotlights the evolution of marketing techniques and strategies in 19 different companies and industries. It features historical accounts of how successful businesses become major forces in their industries, covering not only the evolution of marketing...

• Format: Paperback
• Language: English
• ISBN: 0471512621
• ISBN13: 9780471512622
• Release Date: January 1990
• Publisher: Wiley
• Length: 290 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 5.9" x 9.0"