Marketing: Relationships, Quality, and V: Relationships, Quality, Value

by Marian Burk Wood and William G. Nickels

This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.

• Format: Hardcover
• Language: English
• ISBN: 1572591447
• ISBN13: 9781572591448
• Release Date: December 1996
• Publisher: Worth Publishers
• Length: 1 Pages
• Weight: 4.26 lbs.
• Dimensions: 1.3" x 8.9" x 11.2"