Marketing Public Relations

by Gaetan T. Giannini

Book Overview

KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS An Introduction to...

• Format: Paperback
• Language: English
• ISBN: 0136082998
• ISBN13: 9780136082996
• Release Date: July 2009
• Publisher: Pearson
• Length: 312 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.9" x 9.1"