Marketing Plans: Profitable Strategies in the Digital Age

by Hugh Wilson and Malcolm McDonald

The latest edition of the leading and internationally bestselling text on marketing planning

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital...

• Format: Paperback
• Language: English
• ISBN: 1394177100
• ISBN13: 9781394177103
• Release Date: March 2024
• Publisher: Wiley
• Length: 656 Pages
• Weight: 2.97 lbs.
• Dimensions: 1.2" x 7.4" x 9.6"