Marketing Management

by Philip Kotler, Kevin Lane Keller, Kevin Lane

Book Overview

Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132102927
• ISBN13: 9780132102926
• Release Date: February 2011
• Publisher: Prentice Hall
• Length: 657 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.2" x 8.6" x 11.0"

Customer Reviews

5 Stars

I have nothing but praise about my experience. The condition of the book matched the online description, and I received the book a lot earlier than anticipated. The latter is not always the case when ordering from a third party. 5 stars easy.

Excellent detailed introduction to marketing

Kotler is recognized as one of the masters of marketing. This book continues his excellence in the field. His focus on marketing from a strategic management perspective would be sufficient to make this book worth the price. However, he also includes significant sections on internet marketing, which add a tremendous amount of value for the modern manager or business student. This is the core text for marketing in the Athabasca University distance MBA program. Highly recommended.

Marketing Management: Millennium Edition.

Good overall review of concepts and theories, as well as everyday real-life activities of marketing. Found it very helpful in applying concepts to my work (bought it for an MBA class).

Highly distilled marketing text

Updated and current, with several hundred mini-case studies, this is the definitive marketing text. Not for casual reading as it challenges you to apply key skills in analyzing "real" marketing examples. Fortunately, learning aids are available online and referenced in the book. I would recommend this edition to anyone in marketing or sales intent on success.

A Great Book About Marketing to Help Overcome Misconceptions

Most CEOs I work with feel that they would like to have more, and more profitable customers. This is the book for them, because it lays out all of the elements of what must be done. If you have the right customers, you have great potential for future progress. If you also apply the lessons of "The 2,000 Percent Solution", you will do even better because the rest of what you do will become as successful as your marketing, based on Kotler's superb book "Marketing Management."