Marketing for Tourism

by J. Christopher Holloway, R.V. Plant, Chris Robinson

The second edition of this text provides an introduction to the theory and practice of marketing in the travel and tourism industry. Each chapter provides a theoretical framework with examples taken... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273682296
• ISBN13: 9780273682295
• Release Date: April 2004
• Publisher: Prentice Hall
• Length: 510 Pages