Marketing Dynamics

by Cindy Quinlan, Cynthia Glendall Basteri, Brenda Clark

Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship...

• Format: Hardcover
• Language: English
• ISBN: 168584314X
• ISBN13: 9781685843144
• Release Date: January 2023
• Publisher: Goodheart-Wilcox Publisher
• Length: 672 Pages
• Weight: 3.52 lbs.
• Dimensions: 1.3" x 8.6" x 10.9"