Marketing Communications [Paperback] by MAYNARD

by P.R. Smith

One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional.

• Format: Paperback
• Language: English
• ISBN: 0749407751
• ISBN13: 9780749407759
• Release Date: January 1995
• Publisher: KOGAN
• Weight: 1.32 lbs.
• Dimensions: 1.3" x 6.0" x 9.2"

Customer Reviews

simple, to the point

This book successfully communicated the new marketing approach in a very straight forward manner which added uniqueness to the content. It clearly probed into the new marketing communication trends with the simplest terminology ever yet through the most sophisticated issues.