Marketing Communications: Offline and Online Integration, Engagement and Analytics

by P.R. Smith and Ze Zook

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749473401
• ISBN13: 9780749473402
• Release Date: February 2016
• Publisher: Kogan Page
• Length: 600 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.8" x 7.4" x 9.6"