Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

by P.R. Smith and Ze Zook

Book Overview

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach...

• Format: Paperback
• Language: English
• ISBN: 0749498641
• ISBN13: 9780749498641
• Release Date: December 2019
• Publisher: Kogan Page
• Length: 672 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.0" x 7.4" x 9.6"