Marketing Communications: Integrating Offline and Online with Social Media

by P.R. Smith and Ze Zook

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749461934
• ISBN13: 9780749461935
• Release Date: May 2011
• Publisher: Kogan Page
• Length: 483 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.7" x 7.5" x 9.6"