Marketing Automation Foundation: Eliminating Unproductive Marketing

by Steve Thomas and Brian Thomas

Book Overview

Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. Every click, page visit, comment, and social media platform people visit is tracked. Social media companies not only track everything we do online, but ultimately use that information - along with bots and artificial intelligence - to help companies actively seek and engage prospects.The days of "spray and pray" marketing are...

• Format: Paperback
• Language: English
• ISBN: 1521309248
• ISBN13: 9781521309247
• Release Date: May 2017
• Publisher: Independently published
• Length: 246 Pages
• Weight: 0.65 lbs.
• Dimensions: 8.0" x 0.6" x 5.3"