Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

by Sue Rungard and Sue Runyard

Book Overview

This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

• Format: Paperback
• Language: English
• ISBN: 0742504077
• ISBN13: 9780742504073
• Release Date: March 2000
• Publisher: Altamira Press
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"