Marketing Analytics: Data-Driven Techniques with Microsoft Excel

by Wayne L. Winston

Book Overview

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 111837343X
• ISBN13: 9781118373439
• Release Date: January 2014
• Publisher: Wiley
• Length: 720 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.3" x 7.4" x 9.3"