Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

by Sunny Baker and Kim Baker

Book Overview

"Market Mapping" shows all marketers how to combine the speed and power of desktop computers with new mapping software to analyze thorny marketing issues and make better decisions faster. Simply and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070036896
• ISBN13: 9780070036895
• Release Date: January 1992
• Publisher: McGraw-Hill Companies
• Length: 267 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"