Managing Services Challenge Innovation C

by Kathryn Haynes and Irena Grugulis

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution...

• Format: Hardcover
• Language: English
• ISBN: 019969608X
• ISBN13: 9780199696086
• Release Date: January 2014
• Publisher: Oxford University Press, USA
• Length: 220 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"