Loose Leaf for Advertising and Promotion

by George E Belch, Michael A Belch, George E. Belch, et al.

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications This comprehensive, latest edition reflects these changes and their... This description may be from another edition of this product.

• Format: Loose Leaf
• Language: English
• ISBN: 1264075065
• ISBN13: 9781264075065
• Release Date: February 2020
• Publisher: McGraw-Hill Companies
• Length: 848 Pages
• Weight: 3.35 lbs.