Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies

by Dann Ilicic and Jane Wong

How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1592533043
• ISBN13: 9781592533046
• Release Date: March 2007
• Publisher: Rockport Publishers
• Length: 192 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.0" x 1.0" x 1.0"