Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

by Dave Kerpen

Book Overview

It pays to be LIKEABLE

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked-by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social...

• Format: Paperback
• Language: English
• ISBN: 0071800476
• ISBN13: 9780071800471
• Release Date: October 2012
• Publisher: McGraw-Hill Education
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"