Last-mile Supply Network Distribution in Omnichannel Retailing: A Configuration-Based Typology

by Dale S. Rogers, Stanley Frederick W.T. Lim, Elliot Rabinovich

Omnichannel retailing (OCR) strategies have recently emerged as a powerful engine of growth in the retail industry. The goal is to provide consumers with a seamless and consistent shopping experience across different channels and devices. Success in implementing OCR strategies depends on sophisticated compromises between fulfilment responsiveness and product variety across different product types, consumer segments, and shopping occasions. Failures...

• Format: Paperback
• Language: English
• ISBN: 1680831844
• ISBN13: 9781680831849
• Release Date: November 2016
• Publisher: Now Publishers
• Length: 100 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"