Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors

by Geoff Colvin and Larry Selden

Book Overview

One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don?t realize that some of their customers are deeply unprofitable, and that simply doing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1591840422
• ISBN13: 9781591840428
• Release Date: October 2004
• Publisher: Portfolio
• Length: 272 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.6" x 8.5"

Customer Reviews

A must read

For anyone who is a serious student of what genuine customer experience is all about this is a must read. The author focuses on the economics and analytics of transforming a company to a true customer centric model...not in theory or training but from the ground up, in all functional areas--nothing less than the center piece for company management and performance measurement.