Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success

by Peter Cheverton

Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment...

• Format: Paperback
• Language: English
• ISBN: 0749442980
• ISBN13: 9780749442989
• Release Date: October 2004
• Publisher: Kogan Page
• Length: 400 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.1" x 7.4" x 9.6"