Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients [With CDROM]

by Peter Cheverton

Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients. Compiled from original research and interviews, this book can be used as a "before, during, and after" guide to practical implementation. Contents include:...

• Format: Paperback
• Language: English
• ISBN: 074945069X
• ISBN13: 9780749450694
• Release Date: January 2008
• Publisher: Kogan Page
• Length: 334 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.9" x 7.4" x 9.5"