Jobs to Be Done: A Roadmap for Customer-Centered Innovation

by David Farber, Jessica Wattman, Stephen Wunker

Book Overview

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?

Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer...

• Format: Hardcover
• Language: English
• ISBN: 0814438032
• ISBN13: 9780814438039
• Release Date: November 2016
• Publisher: Amacom
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 1.0" x 6.1" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher