It's When You Sell That Counts

by Donald L. Cassidy

Book Overview

A second revised edition for investors, stock brokers and money managers providing information to identify and overcome their resistance to selling stocks, how to earn maximum profit through strategic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786311290
• ISBN13: 9780786311293
• Release Date: December 1996
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 6.2" x 9.3"

Customer Reviews

If you could only buy one book, this should be it

This easily beats all the other psychology AND buying books I own. It's a great investing pyschology book without a megalomaniac author. It has great technical analysis methods and will teach you quite a bit about buying also. From understanding stock prices in relation to buying and selling pressures, to the avoidance of getting trampled by mutual fund elephants, this is the guide.

A GOLD MINE OF INVESTING INTELLIGENCE.

I admire this book for the insight it bestows and for the elegance of the presentation. I have looked high and low for just such books and have found surprisingly few. The breadth and depth of Donald Cassidy's expertise is nothing less than impressive. As a powerful added bonus, he does a fantastic job of communicating, organizing and presenting his understanding and knowledge. I am strongly recommending this book to my closest investment friends, and I suggest that any independent investor who is truly serious about mastering the art and skill of trading, at least take a close look at this book. Also, be sure to look at Mr. Cassidy's other two books.

Good book on selling

As Cassidy points out, there are a lot of books on buying stocks, but few on selling them. This book deals strictly with selling. The chapter "Understand How Bad the Bad News Is" is excellent.

Fascinating book.

-----------------------------------------------------Don Cassidy has written an absolutely fascinating book. Each and every chapter is a gem in itself. Any investor who reads the book and diligently follows the advice given by Cassidy would do very, very well in actively managing his/her investments.In particular, the book helped me to overcome some of the mental blocks that Cassidy mentions and enabled me to sell some shares of a stock that I had fallen deeply in love with, i.e. the stock of the company that I work for! I am sure that the profits that I have reaped by following Cassidy's advice have paid for the price of the book, several times over.I would also like to post the titles of all the chapters in Cassidy's book since I noticed that the book's webpage doesn't have them and also because I think just reading the titles of these chapters would spark the interest of those who still haven't read it...Table of ContentsSect. I. Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations Ch. 1. External Roadblocks Ch. 2. Hidden Reasons We Resist Selling Ch. 3. Internal RationalizationsSect. II. Developing the Proper Mind-Set for Profitable Sales Ch. 4. Acknowledge Mistakes Ch. 5. Keep a Clear Head Ch. 6. Transform Denial into Action Ch. 7. Require Realism to Support Hope Ch. 8. Forget Your Cost Price Ch. 9. Understand that You Sell the Stock, Not the Company Ch. 10. Adopt Survival Tactics for the Institutional JungleSect. III. Mastering the Contrarian Approach Ch. 11. Be a Contrarian Ch. 12. Focus on the Time Value of Money Ch. 13. Rethink That Old Buy-and-Hold Religion Ch. 14. Calibrate Decision Making to Personal Emotions Ch. 15. Adjust Sale Targets Rationally Ch. 16. A Suggested Exercise in Self-Discipline Ch. 17. Separate Selling from New Buying Ch. 18. Use the Personal Diffusion Index Ch. 19. Overcome Greed: Stop Chasing the Last Eighth Ch. 20. Sell When It Just Feels So Good Ch. 21. Sell into Price/Volume Crescendos and into Long RunsSect. IV. Selling Tactics Ch. 22. Differentiate Market Stock and Loner Stock Characteristics Ch. 23. Use Above-Market Instead of Stop-Loss Orders Ch. 24. Use Special Rules for Selling Low-Priced Stocks Ch. 25. Sell Smart on Good News Ch. 26. Understand How Bad the Bad News Is Ch. 27. Sell on News Delays Ch. 28. Selling versus Holding in a Crash Ch. 29. The Hold/Sell Decision Checklist Ch. 30. Summing Up: The Winner's TestAppendix Index

A must read book for every investor

For anyone who invests, this is really a must read book. The psychology of when to sell a stock is more difficult that when to buy. This book is extremely insightful on sell decisions. It really helps get an investor over the rationalization process of avoiding selling a stock that must be or should be sold. An all around great book. Not a typical nonsense pop investing get rich type of book. I wish I had this years ago and then had the moxy to follow through on the advice.