It's Not Business, It's Personal: The 9 Relationship Principles That Power Your Career

by Ronna Lichtenberg

Book Overview

Our priorities in business are changing, and it's now more clear than ever that the quality of our relationships with our colleagues, our clients, and our competitors is key to the success of our... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0786885130
• ISBN13: 9780786885138
• Release Date: January 2002
• Publisher: Hachette Books
• Length: 228 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.6" x 5.0" x 8.1"
• Age Range: 17 to 18 years
• Grade Range: Grade 12 to Postsecondary

Customer Reviews

Fun, fresh, and useful

I usually don't go for business books, but IT'S NOT BUSINESS, IT'S PERSONAL is different. The advice is fresh and practical --and the writing is like popcorn: you just gobble it up. This book is funny without being fatuous, wise without being windy. It's like being at the world's greatest dinner party -- with guests like David Rockefeller, Liz Smith, and Bernie Marcus -- and Ms. Lichtenberg as the shrewd and charming host. A great read that's stuffed with fantastic advice!

Lessons of Business Relationships from the Successful

Many business authors speak from the perpective of their own experience in assessing human relationships. This excellent book expands that perspective to include the observations of many business, artistic, and athletic leaders into a series of nine principles. Many of us learn that we shouldn't take things personally, it's just business. Ms. Lichtenberg takes the opposite approach, that all business progress begins with sound business relationships.You might start thinking about this book by considering what makes anyone want to do business with anyone else. Whether the customer is looking for a low price, advanced technology, or smooth solutions, trust is at the bottom of the decision. Those who ignore or harm relationships are either not establishing or are undermining existing trust. Without that trust, progress will be minor. The book opens with a series of excellent questions that many have probably asked themselves about why they are not making more progress in their careers and daily work. Research has consistently shown that those with the most successful careers are those who are best at working with others. This book describes the basic rules of how to improve your performance in this dimension with those you seek to serve.Let me paraphrase the nine principles as expressed in the book to make them easier for you to understand:(1) work on improving your business relationships with those who buy and "influence your future livelihood" as your top priority(2) follow the golden rule in pursuing those relationships (do unto others as you would have them do unto you)(3) be able to operate in relationships in the manner that the other person is most comfortable with (especially if they are of the opposite sex)(4) establish strong, reciprocal relationships with people outside your organization who can be good sounding boards for you(5) develop relationships with people of many different kinds of backgrounds to broaden your perspective(6) avoid people who are "using" you rather than being reciprocal(7) be systematic about establishing and deepening relationships by using an on-going process(8) stick with relationships long enough for them to develop and become fruitful for all involved(9) be strictly ethical and considerate in looking out for the other person in your relationships, rather than trying to "use" the relationship to further your own interests at the expense of the other person or organization. The author is at some pains to differentiate this approach from networking, where you develop lots of contacts that usually fail to develop further. A good related book that will help you appreciate that point is Networlding, which I also recommend that you read.Each principle is well developed with numerous examples of "bad" and "good" examples. There are also great quotes sprinkled through each section as sidebars from the interviews done with successful people. Most of the principles have lists of rules to follow, each

IS ANYBODY OUT THERE LISTENING?

Will there be a "grab-bag" gift-giving opportunity at your office Christmas party this year? If so give this book to your boss or better yet to your CEO. If not, find another creative way to get this book into their hands. In it, a select group of successful business people shared how they build and maintain relationships in their careers. For example, --- Don't waste time on the wrong people; don't deal with anyone who mistreats his secretary; and steer clear of those whose assistants seem intimidated. Why? Because it indicates that the people below them are being sent a clear signal that they can't open up, or talk freely for fear of reprisals ---- ergo-- those highly paid corporate presumed "movers and shakers"- will never know what's really going on in their respective organizations. The key management tip offered is- get to know people outside your job. IS ANYBODY OUT THERE LISTENING? "It's Not Business, It's Personal", is a timely guide for cultivating business relationships with successful results. It is the rebuttal to the trend of "negotiating contracts with golden parachute clauses", and fermenting high-wire tension in the workplace.