Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

by Steven Garber and James N. Dertouzos

Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

• Format: Paperback
• Language: English
• ISBN: 0833033417
• ISBN13: 9780833033413
• Release Date: January 2004
• Publisher: RAND Corporation
• Length: 96 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.1" x 8.9"