The Invisible Promise: A Field Guide to Marketing in an Upside-Down World

by Harry Beckwith

Book Overview

Our service economy is dominated by outmoded marketing models from the world of products.

The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.

Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that...

• Format: Hardcover
• Language: English
• ISBN: 1637741928
• ISBN13: 9781637741924
• Release Date: October 2022
• Publisher: Matt Holt
• Length: 240 Pages
• Weight: 0.79 lbs.
• Dimensions: 1.1" x 5.4" x 8.3"