Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

by Michael A. Belch, George E. Belch, Michael Belch George Belch, et al.

Book Overview

Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256136963
• ISBN13: 9780256136968
• Release Date: January 1994
• Publisher: Irwin Professional Publishing
• Length: 762 Pages
• Weight: 4.10 lbs.

Customer Reviews

Simply Excellent

An introductory text that covers all parts of marketing mix. Plenty of real examples that illustrate text. I like it even more than Kotlers Marketing. You will definitely like it.