Internet Retailing and Future Perspectives

by Bill Merrilees, Sabine Gerlach, Bằng Nguyên, et al.

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.

This long-awaited new edition provides a thorough and substantial...

• Format: Paperback
• Language: English
• ISBN: 1138940526
• ISBN13: 9781138940529
• Release Date: December 2016
• Publisher: Routledge
• Length: 364 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"