Internet Marketing, 2/E, with E-Commerce Powerweb

by Robert J. Fisher, Rafi Mohammed, Bernard J. Jaworski

Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072865261
• ISBN13: 9780072865264
• Release Date: April 2003
• Publisher: Irwin/McGraw-Hill
• Length: 768 Pages
• Weight: 3.55 lbs.
• Dimensions: 1.3" x 8.3" x 10.3"

Customer Reviews

Internet marketing, Building Advantae in a networked economy

I found this book to have all the essiential elements necessiary begin a database marketing compaign clearly explained. The marketing tools, e-commerce levers and platforms and diagrams were well illustrated. My only complaint is that the book was published 6 years ago, I wish the author had an updated pdf version, however it is a great starting point.