International Public Relations: A Comparative Analysis

by Hugh M. Culbertson

Book Overview

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations...

• Format: Paperback
• Language: English
• ISBN: 0805816852
• ISBN13: 9780805816853
• Release Date: March 1996
• Publisher: Routledge
• Length: 464 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"