International Marketing: An Sme Perspective

by Sean De Burca, Richard Fletcher, Linden Brown

Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273673238
• ISBN13: 9780273673231
• Release Date: January 2004
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 720 Pages
• Weight: 2.80 lbs.