Intelligent Content: A Primer

by Scott Abel, Ann Rockley, Charles Cooper, et al.

Book Overview

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information...

• Format: Paperback
• Language: English
• ISBN: 193743446X
• ISBN13: 9781937434465
• Release Date: September 2015
• Publisher: XML Press
• Length: 144 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"