Integrated Marketing Communications: Strategic Planning Perspectives

by Keith J. Tuckwell

Book Overview

Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132199122
• ISBN13: 9780132199124
• Release Date: January 2008
• Publisher: Prentice Hall of Canada Ltd
• Length: 440 Pages
• Weight: 0.05 lbs.
• Dimensions: 10.5" x 0.8" x 8.3"