Insider SEO & PPC: How to Get Your Website to the Top of the Search Engines

by Stephanie Cota and Andreas Ramos

You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0875730884
• ISBN13: 9780875730882
• Release Date: January 2006
• Publisher: Jain Publishing Company
• Length: 256 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 5.9" x 8.4"

Customer Reviews

Fantastic read, right on point

We have been in the IT service industry for 17 years, we were looking to increase the marketing performance of our website. This book put us right on track and saved us from getting sand boxed. Insider SEO & PPC also gave us the larger picture from google's perspective. We were able to apply what we learned from the book to our website and increased our ranking dramatically. We our now providing SEO and PPC services to our clients. I hear the authors are writing a new book, I will be first in line.

On your side

Want to get your business listing at the top of the search engines? It's essential, then, to have Insider SEO & PPC on your side: its chapters juxtapose case study examples with insights on bids, paid ads, positioning, strategies for landing pages, and relevant categories, and provide the best in applied logic and real-world examples. Diane C. Donovan California Bookwatch

Nice overview, helpful advice

This book was a little on the skimpy side, but the information that was covered was nicely written. I wish this book had been more for SEO's than people trying to do SEO themselves. There are a lot of details in the book that an optimizer doesn't have to deal with. On the other hand, it did give me several good ideas for the future. I only took off 1 star because I skipped several chapters. I would recommend this book to others, in fact, I already have.