Infinite Possibility: Creating Customer Value on the Digital Frontier (16pt Large Print Edition)

by B. Joseph Pine II, Kim C. Korn, B. Joseph Pine

Book Overview

In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ - omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences - memorable events that engage people in inherently personal ways. We're now deep into this Experience Economy. But the physical world, bounded as it is by matter, space, and time, offers limited opportunities...

• Format: Paperback
• Language: English
• ISBN: 0369371186
• ISBN13: 9780369371188
• Release Date: August 2011
• Publisher: ReadHowYouWant
• Length: 642 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.6" x 6.1" x 9.2"