Individual Retweeting Behavior on Social Networking Sites: A Study on Individual Information Disseminating Behavior on Social Networking Sites

by Gang Chen, Kin Keung Lai, Juan Shi

Book Overview

This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter.

Individual sharing/retweeting behavior does not appear to happen randomly. So, what factors...

• Format: Hardcover
• Language: English
• ISBN: 9811573751
• ISBN13: 9789811573750
• Release Date: September 2020
• Publisher: Springer
• Length: 132 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"