Improved Business Planning Using Competitive Intelligence

by John J. McGonagle and Carolyn M. Vella

Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references...

• Format: Hardcover
• Language: English
• ISBN: 0899303404
• ISBN13: 9780899303406
• Release Date: August 1988
• Publisher: Praeger
• Length: 168 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"