If You're So Brilliant ...How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection

by Peter Cheverton

Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. Here we have a book or all those involved in the management of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749437294
• ISBN13: 9780749437299
• Release Date: August 2002
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.9" x 8.5"