How To Start And Run A Small Book Publishing Company

by Peter I. Hupalo

Book Overview

"How To Start And Run A Small Book Publishing Company" begins where many self-publishing books leave off. Peter Hupalo, author of "Thinking Like An Entrepreneur" and the owner of HCM Publishing, teaches the business aspects involved in operating a small book publishing company. "How To Start And Run A Small Book Publishing Company" will help you understand: Inventory Accounting In The Book Trade; Just-In-Time Inventory Management; Turn-Key Fulfillment...

• Format: Paperback
• Language: English
• ISBN: 0967162432
• ISBN13: 9780967162430
• Release Date: August 2002
• Publisher: HCM Publishing
• Length: 164 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 5.9" x 9.2"

Customer Reviews

Awesome Book

Excellent transaction with fast shipping. Book was the one need for my business.

Financial Wake-up Call

Peter Hupalo starts off with a caveat; he suggests caution. Starting at the beginning, he asks you to determine if and why you want to be a book publisher.He is down to earth and up to date. For example, on Page 37, he (rightly) recommends against direct mail advertising for books.Hupalo is strong in finance and marketing and he applies sage advice to books. I love his statement on page 77:"With the book industry, the entire industry squeaks.That's probably because it's a very old industry."With advice from Peter Hupalo, some of us will break the bonds of tradition and make book publishing more profitable.He covers inventory, accounting, sales taxes, deductions, business structures, record keeping, typesetting, printing and more. This book is about the nuts and bolts of setting up and running a book publishing business.As an author, publisher and advisor to the book publishing industry, I recommend this book. Dan Poynter, ParaPublishing.com

For authors who are considering private publishing

How To Start & Run a Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by author, publisher, and book reviewer Peter I. Hupalo is a highly practical, useful and "user friendly" guide written especially for authors who are considering private publishing as an alternative to being published by an established press, as well as those who are considering launching their own independent publishing businesses for producing their own works and/or those of others. Individual chapters address a range of relevant issues ranging from the determination of how many copies of a book to print, to successful and unsuccessful marketing techniques (direct mail is strongly discouraged due to its expensive nature and low likelihood of turning a profit), to pricing the book for maximum commercial return, to itemizing deductible costs, inventory accounting, book production, record keeping, and much, much more. A first-rate primer and a "must-read" for anyone seriously thinking of entering the exciting and often competitive world of independent publishing, How To Start & Run A Small Book Publishing Company is a welcome and recommended addition to any personal reading list or professional "do-it-yourself" instructional reference shelf.

A Good Start Up For Small Or Self-Publishing

The greatest measure of the value of any information is it's practical application in the real world. "How To Start & Run a Small Publishing Company" is very useful and practical in all aspects. And I think it can save countless hours of wasted effort and tens of thousands of dollars for a beginner self-publisher. There are some special points in this book about US taxes and business structure, which is not very useful for a foreign reader. But the end chapter "The Holy Grail Of Publishing" about the valuation of a copyright and intellectual property - is just perfect. I never read something similar. The chapter "Just-In-Time Inventory: How Many Copies Should You Print" is also very interesting and substantial. It gives Mr. Hupalo as an author of two other perfect books "Thinking Like an Entrepreneur" and "Becoming An Investor".As a writer I'm trying to decide whether I want to self-publish or go through the more traditional publishing channels. Mr. Hupalo book has answered the myriad of questions I had, and given me specific detailed recommendations how to proceed with my manuscript. If I do choose to self-publish or to start and run my own publishing company, I know this book will become my constant companion. And I hope, someday this book will be my stimulus to become a publisher.The Russians proverb says: "Not Gods who bum clay". In other words, it is within powers of average man.

Inside the business

There are plenty of books on the technical aspects of producing most publications, but few on how to run them as a business. This is definitely an exception. It includes some information on producing the book itself but mostly it is about the business: how many copies to print, the true cost of inventory, the print-on-demand services, marketing, discount schedules, pricing, cashflow, and, a point well worth making again and again, how to avoid the danger that "success can kill you". At first I thought much of the advice on business structure, taxes and sales tax, would apply only in the USA, but Peter talks in broad outlines and his warnings on differences between states are equally appropriate to countries, with the general advice applicable anywhere in the world.

Very helpful

I liked this book. It was full of practical information that can help someone publish a book and set up his own publishing business. The book covers a lot of ground - it includes details on how to print a book, how to price it, how to get it reviewed and how to market it. It even has sections on inventory, taxes ahd dealing with distributors.