How to Persuade People Who Don't Want to Be Persuaded: Get What You Want--Every Time!

by Joel Bauer and Mark Levy

Book Overview

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical,...

• Format: Hardcover
• Language: English
• ISBN: 0471647977
• ISBN13: 9780471647973
• Release Date: June 2004
• Publisher: Wiley
• Length: 241 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 9.3"

Customer Reviews

A Must-Have Persuasion Blueprint for Speakers, Coaches, and Consultants...

If you are looking for scientific explanations of emotional and psychological triggers that have been driving all human kind to action since the cave man, skip this book and pick up a copy of Robert Cialdini's "Influence: The Psychology of Persuasion." But if you are looking for real-life tips you can start using immediately to grab and hold attention of your audiences or clients, you will find this book a treasure chest! Joel Bauer and Mark Levy give practical tips and tools for commanding attention and persuading people who are numbed by millions of marketing messages, bored by their busy lives, and jaded by being over-promised and under-delivered to in the past. After reading this book I started using several of the entertainment and fun-focused strategies and tactics to command attention of my audiences and drive home hard to explain, complex concepts. It works like a charm! Adam Urbanski, "The Marketing Mentor"

Ethical and Powerful

A lot of books that tap into other people's emotions have been written. Before I read this book, I thought that Robert Cialdini's Influence and Donald Trumpt's Art of the Deal are the best books in this genre. But I have now realised otherwise. This book has the strength of teaching us how to persuade people who does not want to be persuaded ethically, with fun and entertainment. Therefore, the other person does not feel manipulated and will be happy to come to you for repeat buying. I think everyone should read this book, even if you are not in the selling business proper since life is basically a process of negotiation. Dr Jusuf Hariman, Manuscript Assessor, Fellowship of Australian Writers.

Packed with Knowledge!

Most books about developing effective persuasive techniques are based on traditional debate methods and on fine-tuning ethos, logos and pathos to convince people to do things your way. Authors Joel Bauer and Mark Levy acknowledge the benefits of earlier approaches, but entertainment and fun are their attention getters of choice. The authors advocate "infotainment," adapting pitching techniques used by flamboyant non-business people, such as gamblers, carnival barkers and magicians. They may have a point. Some of their techniques, including the use of tricks and props, might help you seize an audience. (Warning for the fumble-fingered, some of these magic tricks literally require sleight-of-hand practice.) Determining if these games would work in most traditional corporate settings, or on a repeated basis, is another question. We recommend this book to particularly adventurous marketing and sales presenters. Only certifiable extroverts need apply.

Delivers What It Promises

I loved this book! The authors share technqiues from carnival barkers, magicians, and tradeshow pros who know how to grab attention and captivate any audience. While some books provide only principles, this book gives you step-by-step magic tricks, persuasion mechanisms and techniques that anyone can apply. Written in a conversational tone, this entertaining book tells you the why and the how of persuasion. Diane DiResta, author, Knockout Presentations

If you want them to take actions on your thoughts......

2 years ago I attended a Joel Bauer closed-door, industry specific, private seminar designed for people who work in similar fields & arenas as he. It started at 8 PM and ended at 6:30 AM!!!! Why did everyone stay glued for so long?.. And how did he do this? It?s simply because he knew what he was talking about, knew it so well, and no one wanted to miss out on the practical, strategic, methodologies only he could share. Joel Bauer has spent his life defining and refining original methods that get people to take action on your thoughts! I took notes all night (as fast as I could) and began to archive and expand on them the next morning, as much as my then weary mind allowed. These notes were golden to me... Untill... I picked up a copy of his book the day it was released. It?s more concise, more to the point, and more immediately applicable than my treasured notes. It?s clearly written and understandable to anyone who works with people on any level?And if you?re reading this?THAT?S YOU! So, In a nutshell if you interact with people for a living, you can?t live without this book. If you?re my competition, you can.Kerwood