How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael J. Morley and Stephen A. Greyser

Book Overview

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

• Format: Paperback
• Language: English
• ISBN: 1349140724
• ISBN13: 9781349140725
• Release Date: January 1998
• Publisher: Palgrave MacMillan
• Length: 172 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"